Year:11/12
Department:Sociology
Level:Part II (any yr)
Learning Hours:150
Credit Points:15
Weight:0.5
Course Convenor:Dr AM Cronin
Status:Live
Syllabus Rules
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The student must take 1 modules from the following group:
The following modules may not be taken:
Assessment Rules
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- 30% Exam
- 50% Coursework
- 20% Test
Curriculum Design: Outline Syllabus
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This half unit introduces a range of debates about the social and cultural status and impact of advertising. It explores: advertising in the nineteenth century; the practices of contemporary advertising agencies; advertising controversies; advertising regulation, methods of textual analysis for advertisements, gender and advertising; challenges to advertising and the subversion of advertisements; branding and ?promotional culture'.
Educational Aims: Subject Specific: Knowledge, Understanding and Skills
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This half unit introduces a range of debates about the socio-cultural status and impact of advertising. It explores: advertising in the nineteenth century; the practices of contemporary advertising agencies; advertising controversies; advertising regulation, methods of textual analysis for advertisements, gender and advertising; challenges to advertising and the subversion of advertisements; branding and ?promotional culture'.
AIMS:
- to introduce a range of sociological and cultural studies perspectives on advertising
- to introduce methods of analysing advertising
- to analyse the role of advertising and discourses of consumerism in shaping identities
Learning Outcomes: Subject Specific: Knowledge, Understanding and Skills
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On successful completion of this course, students should be able to:
- demonstrate knowledge of key theoretical approaches to advertising
- demonstrate skills of argument supported by evidence
- demonstrate an ability to evaluate competing explanations
- critically apply methods of analysis to advertising
- demonstrate knowledge of the role of advertising and discourses of consumerism in shaping identities
Curriculum Design: Select Bibliography
back to topIntroductory Reading:
|
Berger, A.A. (2000) |
Ads, Fads, and Consumer Culture |
|
Davidson, M. (1992) |
The Consumerist Manifesto: Advertising in Postmodern Times |
|
Dyer, G. (1992) |
Advertising as Communication |
|
Goldman, R. (1992) |
Readings Ads Socially |
|
Leiss, W. et al (1990) |
Social Communication in Advertising |
|
Sinclair, J. (1989) |
Images Incorporated: Advertising as Industry and Ideology |
