Level:Part II (yr 2)
Course Convenor:Dr GC Hopkinson
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The student must take the following modules:
The student must take 1 modules from the following group:
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Curriculum Design: Outline Syllabusback to top
The module is built around tutor-led workshops using case studies and supporting lectures.
The programme will run over one term. It progresses through various topics such that students understand the fundamental concepts operating (differently) in all supply chains, the global context of supply chains and its implications. Finally attention is turned to specific product areas to consider special topics such as sustainability and supply chain standards.
Curriculum Design: Pre-requisites/Co-requisites/Exclusionsback to top
Educational Aims: Subject Specific: Knowledge, Understanding and Skillsback to top
To provide students with:
- An introduction to supply chains and channels
- An understanding of the ‘realities’ of competition, collaboration, and coopetition in the supply chain and channels context.
- An introduction to business-to-business markets and buyer and supplier behaviour
- An understanding of the fundamentals of business marketing and purchasing and purchasing strategies
- An understanding of the business customers value propositions and the problematics of their delivery and deployment
- A comprehension of the Value-In-Use / Total Cost of Ownership pricing approach and the analysis of opportunities/ value propositions
- An understanding of retailers as a particular form of supply chains, particularly in the context of brand management in fast-moving consumer goods contexts.
- A basic understanding of business selling and Key Account management
Educational Aims: General: Knowledge, Understanding and Skillsback to top
- To provide students with opportunities to develop their analytical skills
- To provide students an opportunity to develop their ability to deploy and evaluate conceptualisations in ‘real-world’ business contexts
- To provide students with an opportunity to develop the ability to integrate learnings across an array of sub-discipline boundaries and develop a more holistic understanding of the marketing process
Learning Outcomes: Subject Specific: Knowledge, Understanding and Skillsback to top
On successful completion this module students should have demonstrated a solid understanding of the topics covered during the lecture and workshop programme. More specifically this will involve being able to:
· Critically reflect upon the knowledge and understanding of marketing/marketing management encountered in the MKTG 101 in a supply chain/ channel context
· Demonstrate familiarity with the business market contexts, an understanding of the range of models/frameworks explored and discussed during the module and further developed by individual readings and the team-based case work.
· Apply and adapt theoretical frameworks/models to real market/ business contexts
On completing this part of the module we expect students to be able:
1. To see marketing as more of a set of management problems than a narrow functional specialism
2. To deploy a range of models and concepts in the analysis of range of business market situations
3. To critically evaluate the utility and relevance of concepts in a variety of business market contexts with regard to a variety of marketing problems/ issues
Learning Outcomes: General: Knowledge, Understanding and Skillsback to top
On successful completion of this module students will further develop their:
- Team-working Skills
- Report Writing Skills
- Presentational Skills
- Analytical Skills
- Skills of Argument Development / Argumentation
- Active listening
- Argument and critique
Assessment: Details of Assessmentback to top
Team base case study reports & presentation (50%) – All case work will be assessed. Each student team will be asked to produce and submit four case reports and one case presentation, the latter they will present at the second of the two-weekly workshops. As stimulation for discussion non-presenting teams will be required to submit presentation critiques.
- Reports will be of a presentation-notes format. All teams will be required to prepare as if they are going to present; i.e. all teams preparing a slide set with each slide being annotated with supporting commentary that elaborates the content of the slides utilising the presentation notes format. Presentation critiques will be 100 words (maximum)
- Students will remain in the same teams throughout the programme and peer group assessment will be deployed at the end of the programme and mark allocations appropriately adjusted.
Exam (50%) – Students will sit a 2 hr examination including:
- A 45 minute section where they will be expected to answer a compulsory short notes question;
- A 30 minute section where they will be expected to answer 1 short essay question
- A 45 minute section where they will be required to answer a case study question – case provided in advance/limited open book style
Familiarity with the assigned readings will be assumed.
Curriculum Design: Select Bibliographyback to top
Business to Business Marketing, Ross Brennan et al, Sage Publications, 2007.
Business Market Management: Understanding, Creating and Delivering Value, James C. Anderson (Author), James A. Narus (Author), Pearson Prentice Hall, 2004.
Curriculum Design: Single, Combined or Consortial Schemes to which the Module Contributesback to top
(a) as a core/compulsory module – Marketing, Marketing Management
(b) as an optional module – for any eligible student who meets the course requirement i.e. Business Studies, BBA etc.